The transition to circular tourism requires solid, structured approaches based on measurable indicators and evidence-based methodologies. This is why VERNE’s first major undertaking will be developing a comprehensive framework for assessing circularity in tourism destinations. 

Beyond Traditional Metrics 

Traditional tourism metrics mainly focus on visitor numbers and economic impact. VERNE’s multidimensional framework integrates environmental, social, and economic factors into a comprehensive evaluation system. This holistic approach recognises that true sustainability requires balance between these three dimensions. 

The framework will be a practical toolkit designed for real-world implementation by businesses, destination managers, and local authorities. 

The transition to circular tourism requires solid, structured approaches based on measurable indicators and evidence-based methodologies. This is why VERNE’s first major undertaking will be developing a comprehensive framework for assessing circularity in tourism destinations. 

A Framework Built on Evidence 

The VERNE team will start by analysing a wide range of existing sustainability measurement methodologies in tourism, from established certification schemes to cutting-edge academic models. It will identify the strengths and limitations of each approach and then integrate the most effective elements into the VERNE framework. 

A key innovation will be our adaptation of cost-benefit analysis (CBA) and economic impact assessment (EIA) for tourism circularity specifically. These tools will enable stakeholders to quantify the investments required for the transition and the various returns they can expect at different timescales. 

Customized for Different Users 

What will make VERNE’s framework particularly valuable is its adaptability to different users: 

For Tourism Businesses: Clear indicators to measure progress across operational aspects like energy use, water consumption, waste reduction, and local economic contribution. 

For Destination Managers: Tools to assess destination-wide circularity, identify hotspots for intervention, and track improvements over time. 

For Local Authorities: Decision-support methodologies to evaluate policy options and create enabling environments for circular tourism development. 

From Data to Action 

The framework will focus on enabling informed action. By providing a common language and comparable metrics, it will help tourism stakeholders: 

• Establish meaningful baselines and targets 

• Identify priority areas for intervention 

• Allocate resources efficiently 

• Monitor and communicate progress 

• Build trust with consumers and communities 

Testing in Real Destinations 

The theory will become practice in VERNE’s five European pilot destinations, where the framework will be applied, tested and refined in a variety of different contexts. These real-world applications will ensure the framework is both rigorous and practical. 

By creating this robust assessment framework, VERNE will lay the groundwork for a circular transformation of tourism. Accurate measurement is essential for effective management and ultimately for creating tourism systems that protect resources while enhancing experiences for visitors and local communities alike. 

Stay connected with VERNE to learn how the framework develops and how it could benefit your tourism sector in future.